Wars are won by people willing to fight for comrade and cause

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Highlights
- Throughout history, those willing to sacrifice for cause and comrades, and for their leaders, have often prevailed against more powerful forces that mainly rely on material incentives such as pay and punishment.
- This is because the most committed ISIS fighters and others we see as fanatics do not differ significantly from those we consider the most ardent freedom-fighters of the West: all are willing to sacrifice and fight for comrade and cause. This may be an unsettling proposition to many of us who prefer to defend our own view of good over evil. But without understanding the depth of dedication felt by others, itโs almost impossible to plan effective campaigns. Treating terrorists as criminals or nihilists can obscure the depth of their moral outrage, which helps them take a stand against any physical threat. Often in history, the critical distinction between a terrorist movement and a revolution that aims to destroy or replace entrenched power with a new or very different moral order is whether or not it wins and retains control.